Why I wanted to start a toy club
“It’s a home for the dreamers, the forward-thinkers, and the innovators. Those that are putting the child user at the centre of their universe.”
However nestled in amongst the mass of plastic, you will spot the gems. The startup crammed into a small booth selling their idea to anyone that will listen. That is who the Toy Pioneers Club is for. It’s a home for the dreamers, the forward-thinkers, and the innovators. Those that are putting the child user at the centre of their universe. Don’t get me wrong, I understand the need to be commercial, and that is the ultimate challenge.
The toy industry is unique, and through regular blog posts I hope to share my views, opinions and experiences and encourage startups to go out and challenge the status quo. The Toy Pioneers Club is a community that provides the tools, resources and connections to enable startups to go out and build radically better products and businesses to the ones that exist today.
If you share the same views, and feel that the mainstream toy industry doesn’t represent you, then join me. Register your interest, and let’s continue to conversation!
Be part of the club.