In early 2012, I decided to take the leap to design and make my own toy. I was living in Hong Kong at the time and working as a frustrated toy designer for Mothercare, sharing the opinion of many designers who thought they could do it themselves. So, along with a...

I don’t like what the toy industry stands for! There, I’ve said it. I have been working within toys for over 10 years now. Firstly as a toy designer, and most recently as Head of Product for Primo Toys, where we launched a $1.6M coding robot on Kickstarter. With a...