Pioneers Blog

Lessons learnt delivering a $1.6M Kickstarter campaign

  Traditional investment is becoming more difficult to secure, yet the demand for early-stage capital remains. As a result, crowdfunding has become the go-to alternative source for startups looking to secure funds for early prototypes and new products, and to...

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A pioneer’s perspective on toy fair season

  Over the past couple of weeks, I’ve managed to squeeze in three of Europe’s biggest industry events for education and play: the London and Nuremberg Toy Fairs and ed-innovation classic, The Bett Show. Here are my takeaways from the experience.   Skills of...

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Is character licensing right for your product?

  News that Sphero is to discontinue their Disney line and potentially move away from licensed products altogether has led the toy industry to ponder if other startups might follow suit. To character license or not is indeed an interesting dilemma and one I...

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Is it possible to build a successful hardware toy startup?

  I was recently asked this question as part of a panel discussion and safe to say, I was stumped. Not only did I not know for certain, but there were also multiple dimensions to consider. In answer to the questions, I ended up saying a very ambivalent, “I don’t...

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Why I wanted to start a toy club

I don’t like what the toy industry stands for! There, I’ve said it. I have been working within toys for over 10 years now. Firstly as a toy designer, and most recently as Head of Product for Primo Toys, where we launched a $1.6M coding robot on Kickstarter. With a...

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